EMMA ANN FINKBEINER

Emma Finkbeiner
Chicago
PRSSA
Yellowstone National Park
Chicago Skyline
Paris
Rogers Park
Waynesburg University
Wrigley Field
Chicago Cubs

PROFESSIONAL OUTLOOK

I aspire to always add value to the organizations I work for by telling compelling stories and actively engaging with their publics. I enjoy working with teams of diverse human beings to solve problems and spark success. I currently specialize in the areas of social media management, email marketing, content creation and integrated marketing communications strategy.

Emma Finkbeiner
Montana
Fenway Park
Addison
Chicago Style Hot Dog

PERSONAL PROFILE

Compulsive editor and double-checker. Closet creative. Restless worker-bee. Goal setter—and achiever. Chronic early arriver. Writer, reader, storyteller. Life-long student.

I am a 2016 graduate of Northern Michigan University and a current DePaul University PR/AD graduate student. I am a champion for servant leadership who is passionate about public relations, pit-bulls, sports alliances, professional development, food, family and human decency.

SKILLS

My Work Samples

WRITING

RESEARCH

DESIGN

PROFESSIONAL HISTORY

My Roles & Responsibilities

INTEGRATED MARKETING COORDINATOR, CHICAGO CUBS

September 2017 - Present

Created and managed content around Winterland at the Park programming

Executed a 12 Days of Winterland giveaway that earned over 107,000 impressions and attracted 1,300 new followers on Instagram

Executed an influencer program that earned over 268,000 impressions on Instagram and resulted in five blog posts about Winterland at the Park

Assisted with creation of the Wrigley Rooftops 2018 integrated marketing strategy including the email schedule, paid social recommendations, sales collateral, convention materials and an earned media calendar

MARKETING INTERN, CHICAGO CUBS

May 2017 - August 2017

Developed a regular cadence of marketing emails for the Wrigley Rooftops; designed and sent 32 emails and grew the email list by over 5,000 mailable prospects

Developed the Wrigley Rooftops brand voice on social media and earned over 945,000 impressions by posting regularly on Facebook, Instagram and Twitter

Executed an influencer program that earned over 316,000 impressions on Instagram

Compiled monthly reports on Wrigley Rooftops marketing initiatives

IMMEDIATE PAST PRESIDENT, PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA

June 2017 - May 2018

• Acted as an adviser to the National Committee and liaison to professionals
• Assisted with a campaign that converted 600+ students to professional membership
• Worked on special projects such as the Leadership Rally and PRSA Associate Membership
• Developed programming and resources to enhance the PRSA/PRSSA relationship

COMMUNICATIONS INTERN, DEPAUL COMMUNITY & GOVERNMENT RELATIONS

August 2016 - May 2017

• Maintained community relationships through partnerships, sponsorship and community programming
• Updated the communications calendar and plan
• Audited and made suggestions for updating the website
• Created a plan to engage our constituents in a town-gown relations survey; analyzed data from this survey and compiled reports
• Tracked our external and internal communications

• Promoted research initiative; pitched 35 community and government organizations and publications, placed event promotion across five channels and earned three media placements

NATIONAL PRESIDENT, PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA

June 2016 - May 2017

• Acted as the principal administrative officer of the PRSSA National Committee
• Served as liaison with PRSSA Advisers, the PRSSA Vice President of Education and the PRSA Board of Directors
• Organized the agenda and programs for the annual National Committee meetings and PRSSA National Assembly meetings
• Supervised the PRSSA National Conference with 1,000 in attendance
• Organized and supervised PRSSA National Sub-committees
• Regulated Chapter probation and charter revocation
• Advised and instructed National Committee members on policies and procedures of the Society
• Administered PRSSA Chapter and member award programs; chartered nine new Chapters

PUBLIC RELATIONS SPECIALIST, INVENT@NMU

February 2016 - May 2016

• Promoted client projects and internal announcements through traditional public relations press releases and media relations; collectively placed Invent and its' clients in various media outlets more than 15 times in four months
• Managed social media pages, engaged social audiences, tracked progress; increased Facebook likes by 16 percent and LinkedIn followers by 107 percent
• Created a media monitoring and archiving process
• Built relationship with the University Marketing and Communications office to place Invent on campus and in the university social space
• Contributed to the creation of proposals sent to various state and federal government officials
​​ 

PUBLICATIONS EDITOR IN CHIEF, PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA

June 2015 - May 2016

• Compiled, edited and assisted in designing the tri-annual PRSSA national newspaper FORUM and maintained the national blog Progressions
• Averaged 12 posts, 3,000 page views per month on Progressions
• Improved analytics for FORUM through creative and strategic social media promotion; a
massed 6,500+ views on three issues
• Represented NMU on a national level in the pre-professional society and served more than 11,500 members
• Engaged with students and professionals to curate content for the national publications

CHAPTER PRESIDENT, PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA

April 2014 - April 2015

• Ran weekly meetings, managed the duties of the executive board and supervised all actions of NMU PRSSA, oversaw the creation and distribution of the Chapter newsletter
• Coordinated NMU’s participation in National Conference and acted as a liaison to the National Committee
• Earned a Star Chapter award for NMU PRSSA during my term

EDITOR IN CHIEF, THE NORTH WIND

December 2014 - April 2015

• Hired and managed a staff of eight desk editors and 20 writers
• Helped create weekly budgets, write and edit all sections including sports, news, features and opinion; compiled weekly editorial and conducted weekly critique meetings
• Designed the front page and other pages as necessary, copy edited each page for AP style or layout errors, fact checked and approved pages before final publication went to print
• Collaborated with the business manager to efficiently produce the paper

NEWS EDITOR, THE NORTH WIND

September 2014 - December 2014

• Managed student news writers, edited content and provided additional feedback
• Created weekly news budgets and attended weekly critique meetings
• Designed a three to six page news section each week
• Wrote at least one story per week in a variety of sections

RESEARCH INTERN, NORTHERN MICHIGAN OFFICE OF THE GOVERNOR

May 2014 - October 2014

• Conducted research; created a gap analysis of post-secondary education and training and workforce development of the U.P.
• Made recommendations based on research to further the economic growth of the U.P.

ASSISTANT SALES MANAGER, CHE BELLO BOUTIQUE

September 2013 - February 2016

• Acted as head salesperson, had over $25,000 in sales in 2015
• Participated in product buying and merchandising, as well as creating spreadsheets of inventory and invoices
• Wrote and designed content for promotional documents, social media and the website
• Organized and executed the annual fashion show and other in-store events

LEADERSHIP

PRSA NEW PROFESSIONALS SECTION

• Served as PRSSA liaison
• Organized and participated in Twitter chats 

• Wrote blog posts and assisted in gathering testimonials and other promotional materials to encourage PRSSA members

to join PRSA and the New Professionals Section

CHAMPIONS FOR PRSSA

• Served as a mentor and resource to students and PRSSA members
• Offered advice, conducted informational interviews and reviewed resumes for students and PRSSA members

PRSSA

• Served as Immediate Past President, National President, Publications Editor in Chief and Chapter President over five years of membership in the society

• Acted as the principal administrative officer of the PRSSA National Committee

• Compiled, edited and assisted in designing the tri-annual PRSSA national newspaper FORUM and maintained the national blog Progressions

AWARDS & SCHOLARSHIPS

OUTSTANDING ACHIEVEMENT & LEADERSHIP AWARD

2018

Selected by College of Communication faculty for superior accomplishments in the MA of public relations and advertising program at DePaul University.

PAGE SOCIETY CASE STUDY COMPETITION

2018

Along with my group, which included Neena Lecher, Alexa Ohm and Natalia Sowa, our case study on the failed merger of Kraft-Heinz Company and Unilever won 1st Prize in the communications category.

OUTSTANDING PUBLIC RELATIONS GRADUATE

2016

Awarded annually to the top graduating public relations student in the Communication and Performance Studies department at Northern Michigan University.

©2018 BY EMMA ANN FINKBEINER.

Addison